Why bumble & butter Sticks To Grass-Fed

Grass-fed butter: it's the namesake of our granola, and for good reason.

We use grass-fed butter sourced from Kriemhild Dairy, where cows graze on quality fresh pasture that results in the deep yellow, nutrient-rich butter that bumble & butter uses – something you won't find other granola brands doing. Kriemhild Dairy is careful about its methods of raising its livestock, and is thoughtful about the environmental impact of their business, utilizing low-impact farming methods [1]. bumble & butter is proud to be able to know where and how its namesake ingredient is being sourced.  

Grass-fed dairy has recently been taking the food industry by storm, as more people are realizing the benefits. Grass-fed animals are better for the animals themselves and the people who eat their products! Grass-fed butter on its own boasts slight tang, a little culture, and rich sweet cream that fills you up. But if it's so good, why aren't more people using it?

People have historically associated butter with high cholesterol and making it worse in your body, however, cholesterol is necessary. Your body produces most cholesterol because it needs to, for reasons like creating neurotransmitters, fortifying cell membranes, maintaining the intestinal wall, protecting cells and tissue from free radical damage, and so much more [2]. Cholesterol that you ingest from your food also, has much less impact on your body's cholesterol levels than you'd think, meaning butter's saturated fat levels in moderation won't necessarily wreak havoc on your body [3][4]

Grass-fed butter is more nutrient-rich than standard butter or any other refined cooking oil. Comparatively, grass-fed butter is: 

  • Significantly richer in fat-soluble vitamins, like vitamin K2 and vitamin A, and vital cholesterol
  • A provider of short and medium chain triglycerides, which support the immune system, boost metabolism, and suppress appetite 
  • High in anti-cancer CLA, which also helps the body store muscle instead of fat [5][6][7]
  • A source of arachidonic acid, which is essential for immune system function
  • Rich in beta-carotene, which gives it its brighter, more distinctive yellow color

Plus, it tastes so much better. The nutrients in the grass naturally enrich the cow's milk, which gives grass-fed butter its tangy flavor and its color. 

Grass-fed butter isn't easy to produce - conventional cows get fatter and produce more milk at a cheaper cost. However, bumble & butter, along with its sourcers, are committed to the quality and integrity of high quality, flavorful components that go into your food.

With a little more care and effort, you can have a butter that tastes better, ounce per ounce, and you can use less of it to achieve a better flavor profile. Less fat for more flavor. Grab a bag of bumble & butter granola, so that you can taste the difference. Your body will feel it too.

KATE KIMMARCH 15, 2018